Culture: Beer, The New Wine

by Edgebloom

Article from INTELLIGENT LIFE magazine.


“Seeking out the best bars in a foreign city is a hit-and-miss affair—unless you are fortunate enough to have fallen in with a couple of members of the British Guild of Beer Writers. Which is exactly what happened to me on a recent trip to Copenhagen, where Carlsberg was unveiling its new worldwide marketing campaign. After a lavish dinner in Carlsberg’s vast art gallery, the journalists suggested heading off for something a little less mass-market.”